Socio-cultural exchange

Choose either the concept of cultural diffusion (voluntary/consented change in culture) or cultural imperialism (enforced/pressured change in culture) and using specific examples explain how transnational corporations either intentionally or unintentionally spread consumerism through your chosen concept.

Cultural diffusion also known as trans-cultural diffusion is the spread of cultural items such as ideas, styles, religions, technologies, languages, etc. Transnational corporations usually spread consumerism in many areas around the world. Fast food in this generation are one of the best examples for cultural diffusion from the United States. Corporations such as McDonalds started to expand into foreign markets into cities such as Beijing, London, etc. Now, according to Business Insider, McDonalds serves around 1% of the world's population every day and can be found in more than 154 countries worldwide. 

However, speaking of McDonalds, cultural diffusion never seems to appear in it's original form. When thinking about it, the Chinese food from China is not the same as the Chinese food in the United States, the same concept goes for McDonalds. In the Philippines, the Filipino favourite "Burger McDo" won't be on the menu in the McDonalds in France or London. In fact, every country has certain meals on the menu specific for that country or region. Therefore, I believe that the McDonalds corporation is unintentionally spreading consumerism, mainly because the company strives to preserve the culture in a more unique way than other corporations.

The one and only Burger McDo